WooCommerce runs on the seller's own server. They control the database, the reports, and everything you see. Before trusting self-hosted revenue figures, get an independent cross-check you can actually rely on.
The problem
Why self-reported data isn't enough
WooCommerce runs on the seller's WordPress installation. They can run SQL queries to backfill orders, change timestamps, or simply manufacture order records. There is no third-party audit trail.
WooCommerce revenue flows through a payment gateway (Stripe, PayPal, etc.) but most sellers only show you the WooCommerce report — not the underlying payment processor records. These are the only independent source of truth.
Unlike native integrations, WooCommerce's GA4 eCommerce events are fired by a plugin the seller configures. They can selectively track only certain products, inflate transaction values, or modify the purchase event.
The fix
We ask the seller to connect their underlying payment gateway (Stripe or PayPal) via OAuth. This is the independent audit trail that WooCommerce itself cannot fabricate.
We pull raw GA4 session data (not the eCommerce plugin's revenue events) and cross-reference session volume against stated order counts and implied conversion rates.
We audit the domain's history, indexed page count, and backlink profile. A WooCommerce store with strong organic SEO is worth more and is more resistant to traffic collapse post-acquisition.
All signals feed into a 0–100 plausibility score with explicit risk vectors — telling you exactly which numbers look suspicious and why.
ProofCap bypasses WooCommerce's self-reported numbers entirely and verifies revenue at the payment gateway layer — the only source the seller cannot fabricate.
Watch out for
ProofCap connects directly to the seller's WooCommerce data at the API level. Free footprint scan to start — full forensic audit from $297.
