The ProofCap Blog
Notes on forensic financial verification, SaaS due diligence, and what we're learning from auditing acquisitions.
SaaS Valuation
How Much Is My SaaS Worth? How to Estimate It
Wondering how much your SaaS is worth? A simple 4-step way to estimate your valuation from MRR and growth — and why the number you can prove matters most.
Revenue Fraud
Credit-Card Looping: How Faked SaaS Revenue Is Caught
Card looping fakes the charge but not the customer. The forensic fingerprint that exposes looped SaaS revenue — and why a dashboard screenshot hides it completely.
SaaS Valuation
SaaS Valuation Multiples: What Actually Sets Your Number
SaaS Valuation Multiples: What Actually Sets Your Number
Due Diligence
SaaS Due Diligence Checklist: What Buyers Actually Verify
A complete SaaS due diligence checklist — financial, legal, technical, and the revenue-verification step most lists skip. What buyers actually check before they close.
continuous due diligence
Why Point-in-Time Due Diligence Misses Revenue Risk
Due diligence verifies a single moment — but you close weeks later and own the business for years. Why one-time audits miss the risk that matters.
SaaS Valuation
The Diligence Tax: What Unverified Revenue Costs
Unverifiable revenue quietly lowers your SaaS valuation — in the multiple, the holdback, and the time. The diligence tax you pay even when the numbers are true.
Benford's Law
Benford's Law and Your Stripe Export: When It Works (and When It Lies)
Benford's Law catches fabricated books — but run it on Stripe subscriptions and it flags everyone. When the digit test actually works, and when it lies.
verify SaaS revenue
How to Spot Fake SaaS Revenue: 4 Forensic Signatures
Fake SaaS revenue leaves traces. The four forensic signatures buyers use to catch inflated MRR, bot traffic, and staged growth before they sign.
Honest or faked
Screenshots Have a Half-Life
Screenshots Have a Half-Life: Why Static Revenue Proof Fails Due Diligence
SaaS M&A insights, monthly
Due diligence frameworks, valuation guides, and forensic audit case studies — sent once a month, no spam.