Independent SaaS Revenue Verification
Anyone can produce an MRR screenshot. ProofCap connects directly to the payment processor and analytics platform to verify the numbers — without relying on anything the seller provides.
The problem
SaaS revenue is trivially easy to fake
A seller can prepare an MRR export that shows anything they want. Screenshots are trivial to edit. Even billing CSV exports can be manipulated before sharing. And most buyers don't have direct access to verify what they're shown.
The result: acquirers regularly overpay — or worse, purchase businesses with fabricated revenue — because the diligence process relies on data the seller controls.
Red flags ProofCap detects
- •MRR claimed is inconsistent with observed session volume
- •Revenue spikes that don't correlate with traffic or marketing events
- •Unusually low refund rate for the reported churn level
- •Traffic sources inconsistent with the stated customer base
- •Bounce rate patterns inconsistent with reported conversion rates
- •Customer acquisition cost implies impossible unit economics
The process
How ProofCap verifies revenue
01
Connect your billing platform via read-only OAuth
We request the minimum read-only scope. No write access, no credential storage. We pull subscription events, payment history, and refund rates directly from the source. Supports Stripe, Lemon Squeezy, and more.
02
Connect to Google Analytics 4
We link the GA4 property for the domain under audit and extract session counts, traffic sources, engagement rates, and conversion funnels over the same period as the billing data.
03
Cross-reference revenue against traffic
Our pipeline computes the implied conversion rate from visitor to paying customer. If reported MRR requires conversion rates that are statistically implausible given observed traffic, it flags a discrepancy.
04
Generate a signed, shareable report
The result is a Plausibility Score (0–100), a breakdown of risk vectors, and a timestamped report you can share with co-investors, advisors, or your legal team via a secure link.
ProofCap vs. manual due diligence
| Dimension | Manual | ProofCap |
|---|---|---|
| Data source | Seller-prepared exports | Direct API connection |
| Revenue data | Screenshots / CSV | Live billing API event log |
| Traffic data | Self-reported analytics | Direct GA4 OAuth read |
| Cross-reference | None | Automated plausibility scoring |
| Time required | Days to weeks | Under 30 minutes |
| Shareable report | PDF you compiled | Cryptographically timestamped |
Read-only by design
ProofCap never requests write access to your billing platform or Google Analytics. We cannot modify subscriptions, issue refunds, change analytics properties, or alter any data. OAuth tokens are used only for the duration of the audit and are not stored permanently.
Run your first verification in under 30 minutes
No setup fee. No credit card required. Connect the accounts and get a full plausibility report.
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